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June 8, 2015
At a recent event, Mary Engle of the Federal Trade Commission clarified that laws regulating unfair and deceptive ads and practices also apply to publishers. This development, coupled with the boom of "native advertising," signals that transparent advertising strategies are crucial to building consumer trust.
May 11, 2015
Traditional sustainability marketing tactics have failed. To “sell” it, give consumers the value proposition of sustainability, highlight the benefits, and send the message to the right people at the right place at the right time.
March 24, 2015
A major theme of South by Southwest Interactive 2015 is that resilient businesses and systems are viewing disruption as the first sign of progress, not the end of an era, and are adapting their approaches.
March 23, 2015
A new BSR/Participant Media report explores how advertisers can embrace tenets of corporate responsibility to engage consumers, build trust, and secure long-term brand loyalty in today's volatile media landscape.
November 13, 2013
Storytelling has the power to connect us with our past, inspire us with a vision for our future, illuminate the connections among all people, and create a forum for discussing solutions to tough problems. Here are some of the stories—and the ideas for successful sustainability storytelling—from the BSR Conference 2013.
February 24, 2013
The portrayal of torture in this Oscar-nominated film raises questions about the entertainment industry's role and responsibility in human rights.
October 26, 2012
Musician, entrepreneur and philanthropist will.i.am and Coca-Cola's Chief Sustainability Officer Beatriz Perez debut Ekocyle—an initiative to inspire new things made in part from recycled materials—at BSR Conference 2012.